Many of the ideas in Jaron Lanier’s new book start off pretty familiar – at least, if you are active on social media. Yet in every chapter there is a principle so elegant, so neat, sometimes even so beautiful, that what is billed as straight polemic becomes something much more profound.
The concept of random reinforcement, for example: addiction fed not by reward but by never knowing whether or when the reward will come, is well known. But Lanier puts it like this: “The algorithm is trying to capture the perfect parameters for manipulating a brain, while the brain, in order to seek out deeper meaning, is changing in response to the algorithm’s experiments … Because the stimuli from the algorithm doesn’t mean anything, because they genuinely are random, the brain isn’t responding to anything real, but to a fiction. That process – of becoming hooked on an elusive mirage – is addiction.”
Related: Jaron Lanier: the digital pioneer who became a web rebel –interview
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