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The Sense of Style review lessons in how to write

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What makes some prose compelling and some soggy? And do split infinitives matter? Steven Pinker has written a new and jaunty style guide

Steven Pinker on grammar rules it's OK to break

If you want to start an argument online, make an assertion about English usage. "Apostrophes are on their way out", or "People who misuse apostrophes deserve to be guillotined". For extra spice, add a dash of what's commonly considered solecism: "People who fret about apostrophes are, like, literally the worst thing in the world."

This gambit, of course, also works beyond cyberspace. On the page, and in conversation, we frequently observe that one person's idea of linguistic rectitude is another's of insufferable fussiness. Most of us have strong views about how best to use language; where the more intricate details are concerned, those views are often an amalgam of aesthetic taste, ingrained social prejudice, popular myth and a form of reasoning that we insist is logic though it may smell like something else.

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